Never Try Never Fail, 2015
British artist Des Hughes combines writing and motifs in his embroidery works to create humorous and enigmatic pieces. Subversive and light-footed, they are reminiscent of the aphorisms of past generations that so essentially shaped the bourgeois self-image, yet deal with the hardships and entanglements of contemporary life. Ingeniously, the embroideries of Des Hughes evoke the repressed and the work ethic of contemporary life with its promise of transparency, as expressed in his eponymous work Never Try Never Fail.